Product Analytics

Know Your Products & Unleash Their Potential

Data-driven decisions are at the core of successful businesses. Product analytics informs strategic choices, optimizing features, prioritizing enhancements, and allocating resources effectively. By analyzing user interactions, you identify pain points and improve overall experience, meeting user needs and expectations.

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How we are different to other data consultancies

Our Commitment

Learning your business and problem takes time, however we will leverage these time for future projects without the extra expense.

Our Transparency

We will uncover the scope of work and always show a clear data roadmap with an upfront price.

Our Expertise

Unique challenges requires boutique solutions. We have end-to-end experts to guide your business through different steps with clear expectations.

Our Value

We want to learn about your business and the problems you are facing. We may not have all the solutions but we can help you understand it better and find a solution together.

Product Analytics Consulting

Data analysis drives product evolution—iterating, refining, and enhancing offerings, from bug fixes to new features. Understanding user behaviour mitigates risks, reducing churn and increasing customer experience.

Boost Customer Experience

A robust data strategy enhances customer experience by tailoring interactions to individual preferences. By analysing user behaviour, you can personalize recommendations, streamline processes, and create delightful touchpoints. Whether it’s a seamless checkout process or personalized content, data-driven insights lead to happier customers.

Find Quality Customers

Business intelligence (BI) helps identify high-value prospects. By analysing demographic data, purchase history, and engagement patterns, you can target audiences more effectively. BI dashboards reveal customer segments that yield the best ROI, allowing you to allocate resources wisely and attract quality leads.

Reduce Churn

Monitoring user activity, identifying drop-off points, and addressing pain points, you can proactively retain customers. Whether it’s improving product features or optimizing communication, data-driven insights guide strategies to keep customers loyal.

Customer Segmentation

By analyzing demographics, behavior, and preferences, companies can tailor marketing efforts to specific customer groups. Personalization ensures relevant messaging, while resource optimization allocates resources efficiently. High-value segments receive personalized attention, maximizing impact while minimizing costs. Additionally, segmentation enables customized experiences, enhancing overall customer satisfaction.

Customer Lifecycle

The customer lifecycle is crucial for businesses. It encompasses the journey from initial awareness to loyal patronage. By understanding each stage, businesses can enhance retention, increase satisfaction, reduce churn, improve brand loyalty, gain a competitive edge, increase revenue, and understand the customer journey.

Sentiment Analysis

Reviews are the best source of indication for improvement whether it's for customer support or products. Our advanced sentiment analysis can provide the common categories and recommendation to improve negative reviews.
What is digital analytics?

Digital analytics involves tracking and analyzing online interactions and behaviors to understand user engagement and optimize digital marketing strategies.

What is product analytics?

Product analytics focuses on understanding how users interact with your product, identifying usage patterns, and deriving insights to enhance product development and user experience.

Which platforms do you use for reporting?

We use a variety of platforms for reporting, including Google Analytics, Adobe Analytics, and Tableau, depending on your specific needs and preferences.

How do you handle privacy data?

To ensure the security and confidentiality of your data, we prioritise using your data platforms and encrypting/minising personal identifiable information.

In most analysis, personal identifiable data is not required as the focus is to look at the segmentation and behaviour of your customers.

What is behavioural data?

Behavioural data refers to information about how users interact with your website or product, including actions like clicks, page views, and time spent, which helps in understanding user behaviour.

Why is customer experience (CX) important?

Customer experience (CX) is crucial because it directly impacts customer satisfaction, loyalty, and retention, influencing overall business success and growth.

What is personalisation and how can it be used?

Personalisation involves tailoring products, services, or content to individual users based on their preferences and behaviours, enhancing engagement and improving the customer experience.

Currently the market focuses on personalised messaging based on the actions or products the customers have used.