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Digital analytics involves tracking and analyzing online interactions and behaviors to understand user engagement and optimize digital marketing strategies.
Product analytics focuses on understanding how users interact with your product, identifying usage patterns, and deriving insights to enhance product development and user experience.
We use a variety of platforms for reporting, including Google Analytics, Adobe Analytics, and Tableau, depending on your specific needs and preferences.
To ensure the security and confidentiality of your data, we prioritise using your data platforms and encrypting/minising personal identifiable information.
In most analysis, personal identifiable data is not required as the focus is to look at the segmentation and behaviour of your customers.
Behavioural data refers to information about how users interact with your website or product, including actions like clicks, page views, and time spent, which helps in understanding user behaviour.
Customer experience (CX) is crucial because it directly impacts customer satisfaction, loyalty, and retention, influencing overall business success and growth.
Personalisation involves tailoring products, services, or content to individual users based on their preferences and behaviours, enhancing engagement and improving the customer experience.
Currently the market focuses on personalised messaging based on the actions or products the customers have used.